What is embroidery?

A design stitched onto material through the use of a high-speed, computer-controlled sewing machines. Artwork must first be “digitised,” which is the specialised process of converting two-dimensional artwork into stitches or thread. The digitiser must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific type of design, in a specific colour, with a specific type of stitch. This is the process known as digitizing. Embroidery is most commonly used on logo patches, apparel and caps or hats. FORMATS SUPPORTED FOR EMBROIDERY:
PDF | JPG (hi-res) | AI | CDR
ALL to be for PC and NOT MAC

Preparing of Artwork

    Preparing the artwork in order for it to be used for embroidery
  • Any high-res image format
  • Digitised using Wilcom software package


  • Adds a more prestigious look to the garment
  • Small quantities are often more cost-effective than Screen Printing
  • Embroidery will not fade or wash away
  • Certain items must be embroidered - some items cannot be screen printed (Eg. fleece, certain moisture management garments and synthetic garments)


  • Size of the main embroidery
  • Size of written letters
  • Framing the embroidery (pockets on shirts)
         - (Embroidered above pocket)
          - (Remove pocket, embroider pocket, then resew pocket)
  • Long turn-around time for large orders
  • Fine detail will not brand correctly
  • Thread does not match pantones exactly

Important things to know on the DON’T’s of embroidery

  • Block capital letters cannot be smaller than 5 mm
  • Depending on material
  • Drimac / 600D / Poly Cotton smallest - 4 mm
  • Any stretch material no smaller than 7 / 8 mm
  • Have a lookout for logos that are the same colour as the garment (it will not be visible unless requested)
  • Biggest embroidery 350 x 350 mm

Embroidery on bags

  • No embroidery with padding or insulation
  • Need enough space
  • No embroidery over zips (inside / outside) or framing

Alternative options

  • Screen printing
  • Badge that will be heat sealed to the bag but not permanent

Personalised Naming

  • Individual names per item will cause longer turn-around times


Please always be aware of embroidery on sleeves. The logo stays one size but if the shirts are different sizes, there may not be enough space to embroider the logo.

The Branding department can unpick the sleeves in order to fit the logo, but then the sleeve needs to be sent to alterations for sewing which may increase the cost and turn-around time.

3D Embroidery

  • We can do 3D embroidery on certain designs only.

NB - Take note

Please take note of the quantities of the embroidery

For example:
50 shirts x 4 different logos will have a longer turn-around time than 200 shirts x 1 logo


Backing is the white piece of material you will find on the back on an embroidery. Tearaway will be used on materials that are strong enough to hold the embroidery together. Backing will be used on soft stretchable material to stabilise embroidery. After 2 / 3 washes the backing will soften.


  • We cannot embroider on Velcro strap
  • Front - 5.5 cm high is max that can be embroider
  • Back - 10 x 5 cm
  • Sides - 10 x 5.5 cm